Artificial Intelligence & Data Protection - The Key Issues

Introduction

Many companies have benefited from accumulating customer data and information to find out more about their customer’s preferences so that they can provide goods and services to their customers in a more targeted fashion.

Gathering data can not only relate to simple email addresses and telephone numbers but can go so far as to compile information from different sources to put together a profile of an individual. Much of this gathering and sorting of information and data is automated. Artificial intelligence can also be used to profile an individual.

However, to what extent (if at all) is this data gathering and profile generating legal?

Issues include:

• Are users aware of how data is being gathered about them?
• How can data that is gathered be used including transferring this data abroad?
• Are there any standards that this data gathering, and use of artificial intelligence need to adhere to?

What You Will Learn

This live and interactive session will cover the following:

• The key issues that will arise in this kind of data gathering exercise
• How to ensure that data gathering is legal
• Understanding what you can do with the data once it is gathered
• Understanding how artificial intelligence can help in the data gathering and processing and pitfalls to avoid
• Recent caselaw in relation to data gathering and generation of individual profiles by companies

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.