Colour Marks in the UK & EU - An Essential Guide

Introduction

It is well-documented that colours play an important role in increasing brand awareness and recognition. They are integral to brand identity, and they influence consumer perception.

You are likely to recognise well-known brands such as McDonalds, Coca-Cola, Facebook, Starbucks, BP and Ikea based on the colour or combination of colours associated with them.

The Coca-Cola red, the Facebook blue and the Starbucks green are arguably as iconic and recognisable as the word and logo components of the brands.

Obtaining trade mark protection for colour components of a brand can in some instances be a useful addition to a trade mark portfolio and can provide a competitive advantage.

This webinar will discuss colour marks in the UK and EU.

What You Will Learn

This webinar will cover the following:

• A brief overview of UK and EU law relating to colour marks
• Formality requirements for filing UK and EU Trade Mark Applications for colour marks
• Absolute ground objections - common objections and steps to overcome them
• Enforcing colour marks in opposition and infringement proceedings
• Validity - safeguarding colour mark registrations against invalidity and revocation actions
• The benefits conferred by colour mark registrations
• Other non-traditional marks that can potentially protect colour components

This pre-recorded webinar will be available to view from Friday 31st January 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email [email protected] for more details.