Business Development - How to Create More Value from Existing/Lapsed Client Relationships

Introduction

Much time, energy, and money are wasted on business development (BD) strategies that don’t yield desired outcomes.

Your number one BD strategy should be to strengthen ties with existing and lapsed contacts. A robust and structured approach to developing stronger client relationships will reduce the cost of sales, create more opportunities, and result in profitable new business more easily than targeting new clients.

In this thought-provoking webinar, Bernard Savage shares recent developments and practical steps to grow fees cost effectively by proven client development strategies. You will learn how to get better results from your BD.

Knowing your client is vital to create value from client relationships, but how do you do this? This webinar presents a multitude of ways to develop a better understanding of your clients and the markets that they serve.

What You Will Learn

This webinar will cover the following:

• How to design and implement BD strategies that deliver a return on investment
• A focused approach to BD which means a lower cost of sales
• How to strengthen client relationships leading to increased fees, more referrals, and more opportunities
• An up-to-date toolkit of BD tactics to adapt to changing market conditions
• How to develop closer connections of key clients cost effectively

This pre-recorded webinar will be available to view from Monday 14th April 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email [email protected] for more details.