A Guide to Pay-Per-Click Advertising

Introduction

Pay-per-click or PPC advertising can be a quick way to get your services to appear high up in search engine results. If you get PPC wrong, however, it can also be a quick way to spend your marketing budget with no real gains.

In this webinar, you will learn the basics of PPC and how it works. Our digital marketing expert, Amy Hobson, will cover the fundamentals that you need to think about before you get started with PPC and hints and tips on how to manage your campaigns.

By the end of this webinar, you will have a better understanding of the basics of paid advertising and how it can be used as a digital marketing channel to benefit your business.

This webinar would be beneficial for anyone connected to the marketing activities of a business. Whether you are coming from a hands-on or strategic point of view, PPC can be an incredible tool to generate business, but you need to have the fundamental knowledge in place to get the most out of it.

What You Will Learn

This short webinar will cover the following:

• An overview of Pay Per Click (PPC) advertising and how it can be used
• The structure and foundations of PPC that you need to get started
• The basics of search and social advertising
• The essentials you need to have in place to increase your chances of paid advertising success

This pre-recorded webinar will be available to view from Thursday 28th November 2024

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email [email protected] for more details.