Google Analytics 4 (GA4) - All Professional Service Firms Need to Know

Introduction

Google Analytics 4 (GA4) is the latest innovation in web analytics, offering a comprehensive and user-centric approach to data tracking and analysis. This tool is essential for businesses, including legal, accountancy, and professional service firms, to gain a deeper understanding of client behaviours and interactions on their digital platforms. These insights are vital for these firms to enhance their online services, marketing strategies, and overall client engagement.

This virtual classroom seminar is tailored for professionals in the legal, accountancy, and professional services sectors who have a basic grasp of Google Analytics and are keen to upgrade their skills to the new GA4 framework.

It is ideal for those in roles such as marketing managers, business development professionals, and data analysts in these sectors, who aim to use GA4 for more precise and actionable insights from their web and app data.

What You Will Learn

This live broadcast will cover the following:

• Transitioning to Google Analytics 4:
• Key differences between Universal Analytics and GA4, with a focus on features beneficial to legal, accountancy, and professional service firms
• Navigating the GA4 interface and adapting it to the specific needs of legal and accountancy firms
• Strategies for setting up and configuring GA4 properties to track client engagement and conversions effectively
• Client-Centric Tracking with GA4:
• Implementing event-based tracking to capture meaningful client interactions
• Emphasizing user privacy and consent management, crucial for legal and accountancy firms
• Managing data streams to understand client behaviour across various digital touchpoints
• Advanced Data Analysis:
• Utilising GA4’s Analysis Hub to create custom reports
• Conducting in-depth client segmentation, cohort analysis, and lifetime value assessments
• Leveraging GA4's integration with BigQuery for extensive data analysis tailored to service-based businesses
• Marketing Insights for Legal and Accountancy Firms:
• Applying predictive metrics and audience insights for targeted client outreach and content marketing
• Cross-platform and cross-device tracking for comprehensive client journey mapping
• Developing effective remarketing and client retention strategies using GA4’s advanced features
• Interactive - Hands-on exercises and case studies focusing on legal, accountancy, and professional services

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.