Using AI to Enhance Your Digital Marketing Strategy

Introduction

In this virtual classroom seminar, you will gain a fundamental understanding of how Artificial Intelligence (AI) can revolutionize and optimize marketing strategies.

The live session will provide a comprehensive overview of key AI applications in marketing, offering practical insights and tips for implementation enabling you to leverage AI tools and technologies to enhance your marketing efforts, improve customer engagement, and drive business growth.

What You Will Learn

This live broadcast will cover the following:

• An introduction to AI and its potential role in marketing
• An overview of the current AI landscape
• Using AI to understand customer behaviour and to develop customer insights
• AI-Powered content creation including the different tools available
• How to use AI for data driven decision making and an overview of the tools and platforms
• Ethical considerations and guidelines for responsible AI use

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.