SEO for Professional Service Firms - The Fundamentals

Introduction

SEO fundamentals are important for anyone creating online content or managing the website and digital channels for a professional service firm.

If you plan, write or create online content, making sure your content is SEO-friendly will help ensure that the right people find your content.

SEO can be hugely important for people finding you for the first time. When your potential customers have a problem or question, they will frequently start with an online search. Appearing higher in the search engine rankings for your key search terms and services means more people are likely to find your business.

Whether you have any existing knowledge of SEO or not, this straight-talking, jargon free new virtual classroom seminar will guide you through the essentials you need to know, whatever your role in your firm.

What You Will Learn

This live and interactive session will cover the following:

• An overview of Search Engine Optimisation (SEO)
• The benefits of ranking highly on search engines
• An understanding of how search engines work and how they are used
• SEO tactics and on-page SEO
• The importance of keywords - how to identify them and use them effectively
• Tips and tricks to boost organic ranking for your website pages and content
• An overview of the tools you can use to boost your SEO and rankings

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.